STRUKTUR KONCEPT

 

The Design Agency for Women’s Performance Fashion + Gear

WOMEN ARE POWERFUL. so is our work.

We work with brands to build modern, stylish, well-crafted products that allow women to bring out their own beauty and strength.

STRENGTH + BEAUTY 

 

Women are both so our designs have both.

 

 

our services: total experience design

We connect people as well as ideas to design a total experience that benefits everyone involved. We believe inspired people create inspired products, and inspired products create inspired people. So we work with a strong and inspired community of creative professionals to explore new ideas, develop new products, and create positive experiences that nurture our work and lives.

 

 

 

VISION

insight / strategy / direction / storytelling

From research to planning, to defining, refining and communicating, we are experts at developing a vision, setting our intention and following through to success.

 

 

 

 

 

 

 

DESIGN

product design concept to commercialization

We’ve had over twenty years to hone our design and commercialization skills at some of the most successful performance fashion brands in the world. While we can do it with our eyes closed, we keep them well-focused and trained on the future.

 

 

 

 

 

 

 

leadership

experience design / professional development

From team leadership to industry leadership, we develop new generations of creators and leaders through creative conferences, custom events, podcasts, vodcasts, editorials, and community networking. 

 

 

 

 

 

Where we lead

We can do a lot. However, we really stand out from the crowd in certain areas. Our experience and ability in merging fashion and function, color design, and creating collections for international and cross-national markets is second to none. We have the track record to prove it.

 

 

 

STYLE + PERFORMANCE

 

We are educated and experienced in fashion and performance design and we understand the challenges that lie at the intersection of these two industries, in design, manufacturing, marketing, and at retail. 

Merging fashion and function is more than the way of the future, it is here now and we can deliver collections that both inspire and satisfy the needs of this rapid-changing modern era …styles that are sustainable through materials and manufacturing practices and through high-quality performance and beautiful modern design that outlasts trials and trends.

BOLD FEMININE COLOR

 

We have designed hundreds of seasonal and collection-based color palettes for large brands, small brands and new brands, served on corporate color committees, and consulted on color process and library creation.

We’ve lifted the image and sales of major brands through infusing fashion into performance …by making pink more punk and powerful, boldly blocking black with white, introducing a feminine navy, and drawing on the strength of The North Face logo  to take red from being  “non-sellable” to becoming an in-demand color for women.

INTERNATIONAL FOCUS

 

Our world is global but our needs are local. With first-hand experience creating collections for markets across North and South America, Europe, and Asia, including Russia, China, Japan, Australia and New Zealand, we  are well-versed in the differences (and similarities) in product needs across cultures.

Across challenges with fit, color, duties, manufacturing and deliveries, we know how to get at the heart of a company’s business needs to build cohesive collections that serve multiple regions while staying true to brand identity. 

we elevate brands and move them into the future.

Whether we are working with large-scale companies or launching a new brand or technology, we design and develop some of the highest-selling performance fashion in the world. Our collections elevate brand stories and our pieces become top brand pieces.

THE NORTH FACE

 

 

WOMEN’S PERFORMANCE OUTERWEAR

CLIENT: THE NORTH FACE • ROLE: HEAD OF WOMEN’S OUTERWEAR

 

 

AGENCY ASPECT

 

 

WOMEN’S PERFORMANCE BAGS + APPAREL

CLIENT: AGENCY ASPECT • ROLE: FOUNDER + HEAD OF APPAREL DESIGN • partners: PK manufacturing, cordura

 

 

KINFLYTE

 

 

WOMEN’S PERFORMANCE POSTURE WEAR

CLIENT: KINFLYTE • ROLE: DESIGN PARTNER + CO-INVENTOR • partners: studio 317

 

 

TITLE NINE

 

 

WOMEN’S PERFORMANCE SPORTSWEAR + outerwear

CLIENT: TITLE NINE • ROLE: DESIGN DIRECTOR

COLUMBIA SPORTSWEAR

 

 

WOMEN’S PERFORMANCE + LIFESTYLE OUTERWEAR

CLIENT: COLUMBIA SPORTSWEAR • ROLE: SENIOR DESIGN MANAGER

 

 

COTTON INCORPORATED

sci-fi SURF

 

 

WOMEN’S PERFORMANCE COTTON

CLIENT: CORDURA • ROLE: HEAD OF CONCEPT + DESIGN • partners: bemis, roicom

 

CORDURA + ARTISTIC milliners X.Venture

 

 

WOMEN’S PERFORMANCE DENIM

CLIENT: CORDURA • ROLE: HEAD OF CONCEPT + DESIGN • partners: artistic milliners, clinton park 

 

CORDURA

SOFT ARMOUR 

 

 

WOMEN’S modern outdoor

CLIENT: CORDURA • ROLE: HEAD OF CONCEPT + DESIGN • partners: bemis, youngone

 

people + planet

 

Great design always serves both.

 

 

Let’s work together

We believe  collaboration + sustainability = community and we believe community is everything. Struktur Koncept is lead by Michelle M. Rose, artist, designer, musician, martial artist and founder of Struktur.  The Struktur team is comprised by many partners across the fields of apparel design, development, sourcing and manufacturing as well as trend research, strategy, planning, industrial design, materials, sustainability,  graphic design, asset creation, branding, marketing, education, event production and more. We are well-equipped and love to get our hands dirty so connect with us today and let’s get started!

 

we are excited to hear from you!

We are based in sunny Oakland, California. For inquiries, opportunities, and collaborations, reach out to us at michelle@struktursociety.com  or follow us at @struktursociety. Talk to you soon!