Struktur Series 2021: original animation by Dan Bones, original music by Greg Brace. 



Struktur Society is a creative community at the intersection of Design + Music. Struktur highlights the importance of creativity, innovation and vision of artists to our society as we speed into the future. Our world is changing rapidly and now more than ever we need that vision to map out a path forward. Critical thinking is necessarily paired with creative thinking to foresee which directions to take. Struktur fosters this thinking while providing artists with 1) Connection: a community of support, 2) Cultivation: a place to grow, and 3) Creation: resources to develop their vision. 


Struktur isn’t just a place to gather. Since it’s inception in 2013, Struktur’s focus has been on three main directives: to offer Creative Inspiration, to build a sense of Creative Livelihood and that supporting ourselves as artists is possible and absolutely necessary, and to grow leaders and foster Creative Leadership in all of our industries.


Struktur has hosted over 120 speakers from the likes of NASA, The North Face, Sound United, 99% Invisible, Arc’Teryx, Autodesk, the Biomimicry Institute, Biolite, Cotton Incorporated, frog Design, Field Notes, Giro, IDSA, Levis,,  the Norman Lear Institute, Poler, Promostyl, REI, Stanley, University of Oregon,  Woolmark, Wacom and Burton to name a few.


Struktur is unique in that it is built by creatives for creatives. Struktur gets to the heart of what drives the artist and then gives a safe supportive space to imagine and explore together. Those who attend Struktur drive change and strive to make a difference in the world through passion and action. Like the artist, Struktur constantly evolves. We are excited to see where Struktur takes us in 2021!












DECEMBER 7, 2021




Struktur Series is a monthly online speaker series that brings designers and musicians to forefront and highlights the journey of the artist. Through sharing experiences and ideas, Struktur creates community and support and a safe place to share ideas and grow. Held on the Zoom platform, speakers run the creative gamut from the developing artist to the established.

Struktur Series is a platform for education, both from the audience to the stage. We are creative professionals sharing with creative professionals, recognizing that we never stop learning and that knowledge comes from all directions.









When: Tuesday, December 7, 2021 @ 12pm PT

Where: On Zoom

Free on Eventbrite


12:00 – 1:15pm PT

Zoom Main Room


It’s no secret the world is changing at an ever-increasing pace and true leadership is in more demand than ever. Women have proven to be powerful, smart, compassionate leaders in all fields for eons, bringing strength, balance and fresh ideas and perspectives. In this next episode of Struktur Series we highlight some of today’s creative leaders in the fields of design and music to talk about how leadership has evolved over the past decades, how it’s changing, and how becoming and being a leader changes each of us.

Join us for our final 2021 episode of Struktur Series as we gather a panel of four different leaders in the industries of design and music. Founder and host Michelle Rose talks with Zoe Thrall: longtime recording studio professional who has worked as an engineer and musician touring with Stevie Van Zandt, as President of Power Station Studios in NYC, and is now Director of Studio Operations of The Hideout Recording Studios in Las Vegas, Jia Lu Ni: queer multidisciplinary designer at Evolve Collaborative in Portland, Shaynie Rhoads: San Diego-based recording artist, singer, songwriter, performer, teacher and business owner, and Martina Brimmer: CEO of the Seattle-based bicycle bag company Swift Industries.

A panel of whose age range spans three decades and experience spans more than four, these women bring a depth and breadth of knowledge and perspective to creative leadership, how it has been evolving  and where they are taking it as we move into the future.

Sponsored by CORDURA® Advanced Fabrics.



When Martina turned 26, she started Swift Industries, a bicycle bag design and manufacturing company based in the US, and embarked on what has been the biggest adventure of her life. She’s applied the very same passion, curiosity, and innovative problem solving that are demanded in the great outdoors to building her company.

Her design skills and sewing accuracy move forward with every new bicycle adventure she takes on. Each year Martina ups the antics as a backcountry explorer and her delight in cycling drives her pursuit of mountain single track, high alpine passes, quiet country roads, and weaving through Seattle.



 Zoe Thrall is a music industry professional with decades of experience in recording studio management.

Her career started at the famed Power Station Studios in New York City where she learned both sides of studio operations as both an assistant engineer and in studio management.  There she met producer/musician/actor Little Steven Van Zandt who hired her to work for him as an engineer and as a musician in his band Little Steven and the Disciples of Soul.

She later returned to Power Station to become their studio manager and eventually President of the company.  Her career continued on to become manager of Hit Factory Studios in New York City, overseeing 9 studios and 75 employees.

In 2005 the Palms Casino Resort courted her to Las Vegas to build and operate the Studio at the Palms where she worked for 15 years.  She is now the Director of Studio Operations of The Hideout Recording Studios in Henderson, Nevada.



Jia Lu is a queer multidisciplinary designer who is passionate about building a deep understanding of people in order to design products, services, and experiences that make a meaningful difference in their lives.

Her background is in industrial design but she is a generalist at heart, at her best when she is learning by doing and collaborating with others.

She currently works as a Senior Designer with Evolve Collaborative in Portland, Oregon.

Beyond design, she dabbles in bouldering, teaching herself to play banjo, and learning about (and applying) natural farming techniques in her little garden.



Glam metal and bubblegum pop come together in Shaynie Rhoads, glitter-clad headbanger from San Diego, California.

  Throughout her teenage years she played guitar in rock and metal bands, and she has taken influence from artists like Britney Spears, Metallica, Queen and Ozzy Osbourne.  She began writing music as a solo artist while completing her classical guitar degree in LA.

Her raw, soul-bearing debut EP “Dynamite” is a display of her music in its purest form, featuring only her voice and accompanying acoustic guitar.  Her single, from which the EP took its title, was released shortly after, hailing as a rebellious, electropop-rock anthem with aims to break down genre barriers.

Shaynie Rhoads now plays throughout the country to continue sharing her music and inspiring other female artists to find own their place in the world.  When she is not recording or performing, she enjoys teaching at Spark Music + Arts, the music school she owns and operates on the San Diego coast.



Check out past episodes of Struktur Series as well as in-depth interviews and additional content on our Struktur Society YouTube channel.




The first Struktur Event was a two-day series of speakers, panels, and parties held at the Ecotrust Building in Portland. The event hosted 110 creative professionals, all there by word of mouth. 2015 saw Struktur grow well into and over the 150-seat capacity of the space. .



The third Struktur Event expanded to a third day with an added workshop component hosted by new partners at the Wacom Experience Center and University of Oregon in the historic White Stag Building. Attendee count of Struktur Event busted the seams of the space, forcing volunteers and attendees to stand and rotate seating throughout the event. Struktur also expanded into Struktur Podcast in 2016..



Due to demand, Struktur moved to the Leftbank Annex in Portland’s edgy East Side. An old WWll machine parts factory and home of eccentric inventor Dean Child, the Annex is a beautiful space that has hosted the likes of President Obama. Struktur Event grew to well over 300 attendees, multiple program tracks and a full lineup of workshops on the lower level of the Annex. Struktur also added Struktur Lab, a micro event held in Austin, TX..



After closing doors for three years, Struktur relaunched in January 2021 in an online format. Adding music and performance to the original focus of art and design, Struktur now highlights two fields and industries that have similar challenges and needs, and that are inextricably linked in our culture. Struktur Society was created to encompass an online community and Struktur Series, a monthly speaker series and happy hour, was developed to bring regular connection and collaboration, as well as a platform for speaker growth and leadership..


Check out past videos from STRUKTUR EVENT, our in-person conference held yearly in Portland, Oregon from 2014-2017. Featured videos every Sunday to revisit, relax, and recharge your creative energy.


The Struktur Event creative conference was co founded by Michelle Rose and Sam Ward, design leaders from the performance apparel and interactive design industries. Together with the most dedicated team of leaders, advisors, sponsors, and volunteers, the Struktur team has been building a connected, supportive, innovative, and fun environment for creatives since 2013. The 2021 Struktur team is focused on bringing this incredible community online to keep us connected and help us usher in a new era.


Struktur Society was created by Michelle Rose, artist, designer, martial artist, musician, futurist, and one of the original co founders of Struktur Event. Michelle is a connector of creative minds and an innovator in performance design with 20 years experience leading and shaping design at large brands like The North Face and Columbia Sportswear. Her understanding of strong brand culture and how nurturing talent drives that culture stems from direct training by Starbuck’s founder Howard Schultz in the early nineties. Michelle has channeled this training and years of leadership experience into the foundation of Struktur Society.

Michelle founded Struktur Society to enable creative artists and musicians to see their value and potential, to grow professionally, and to help those who work with creatives understand and tap into these visionary minds.

Michelle is also co founder of Agency Aspect™, an emerging brand of everyday performance apparel and bags for women. A 5th degree black belt and teacher of martial arts with a lifelong exposure to music, visual and theater arts, Michelle brings all of her passions and experience together in Struktur, building a unique and dynamic resource for the creative community.


We are excited to welcome Karen Dunn and KMD Productions to the 2021 Struktur Series team. Based in the San Francisco Bay Area and Los Angeles, KMD Productions operates nationally and offers full-service event coordination and management for businesses and nonprofits throughout the United States — both in-person and virtual.  Working primarily in the pro audio industry, her clients include NAMM, Yamaha, Waves, Sennheiser, PreSonus, ADAM Audio, Calrec and others. Her events are well-known throughout the industry for their flow and vibe.

With the onset of the pandemic and the loss of in-person events, Karen quickly embraced the virtual world, creating a weekly guide to online happenings, including industry webinars, podcasts, interviews and panels, working with clients to create unique online events, and creating KMD Pro Speed Mentoring™. Using a unique matching style reminiscent of speed dating, Karen has brought together 20 mentors and 20 students for some one-on-one, face-to-face time at schools throughout the US, with stops in Spain and Canada. She has also partnered with Entertainment Industry Professional Mentoring Alliance (EIPMA) and She Knows Tech, adapting her speed mentoring concept to fit different platforms.




Partnership with supporting brands/organizations is essential to Struktur’s existence and success. Sponsoring Struktur Series is an investment and commitment to the creative minds and ideas that envision our future and drive innovation. It is a great way to reach the visionaries and leaders in the industries of design and music, at a unique gathering of creative professionals and entrepreneurs. Partner with Struktur TODAY!

Struktur Sponsor Packet 2021


Who attends Struktur? Top designers, musicians, leaders, companies and organizations of all sizes who support high levels of artistic creativity and innovation in the fields of design and music support Struktur. Struktur speakers and attendees are involved in their industries, companies, and communities. They seek to grow, to lead with purpose, and to make real human connections with substance. They know Struktur isn’t simply a networking event, it is a true community where real and lasting networking and growth happens. We want to see you there