Black and white photograph of Michelle Rose participating in an industry expert panel on the main stage, discussing design leadership roles.

CRAFTED EVENTS FOR YOUR PROFESSIONAL COMMUNITY

STRUKTUR EVENT™

Creative Identity • Agency • Culture • Resilience • Sovereignty

Group of women sitting on a stage participating in panel discussion or presentation at a conference, with a large screen behind them displaying text about women in creative director roles.

KEYNOTE TALKS

With five full multi-day conferences and dozens of small events, icebreakers, talks, panels, and workshops under our belt, we are well-equipped to design custom creative events, from two hours to three days, 15 to 350 people.

Signature Framework Session:
Building Scaffolding for Resilient Teams
An operational deep dive for organizations on structuring high-vibe collaborative ecosystems, maximizing peer accountability, and leveraging human proximity to protect team culture from burnout.

Black and white photo of a woman speaking, surrounded by people, with a man in a checkered shirt in the foreground and a person with striped clothing in the lower left corner.

CURATED EVENTS

Keynote talks for industry events, company events, and team gatherings, specializing in creative direction and storytelling, creative identity, mindset and motivation, futures thinking, and artificial intelligence for creatives.

The Nonlinear Trajectory:
Leading Through the Architecture of Change
A high-impact address for executive leaders on navigating massive industry shifts, maintaining structural integrity through corporate transitions, and leading teams that create with a distinct cultural backbone.

A black and white photo of a group of people in a meeting or workshop. One woman is standing, holding papers, talking to the group. Two women are seated on a white sofa, listening. Posters advertising workshops on design, drawing, and coaching are visible on the wall. There is a flip chart with notes in the foreground.

HANDS-ON WORKSHOPS

Hands-on workshop help creatives bridge the gap to leadership through exploration, knowledge-sharing, and practical skill training. This is where the rubber meets the road and deep insights unfold in real time.

Signature Interactive Masterclass:
Creative Identity in the Age of AI and Algorithmic Conformity
An intensive, hands-on workshop focused on the individual craft practitioner. Designed to help creators resist digital isolation, unpack creative blockages, and safeguard original voice in a highly automated world.

On Stage & In the Room

Michelle Rose builds frameworks for environments where innovation is non-negotiable. Her approach to leadership is forged at the intersection of premier creative execution, the rhythmic timing of music, and the rigorous discipline of martial arts.

Having spent years steering iconic, billion-dollar product categories for The North Face, Michelle understands how to design the invisible scaffolding that keeps teams grounded through macro disruption. Whether programming elite design stages or advising executive teams, she reads a room like a master musician and commands it with the precise, adaptive strategy of a fifth-degree black belt.

As a speaker and event leader, Michelle doesn't deliver generic motivational theories. She brings raw, strategic interventions designed to disrupt algorithmic isolation, protect individual identity, and help organizations build an enduring culture with a true backbone.

BOOK MICHELLE TO SPEAK

Partners and Clients

  • NASA logo in white on black background.
  • Stanley logo featuring a crowned lion with wings standing above the word 'STANLEY' in bold uppercase letters.
  • Black background with a white line drawing of a crabe and the text "ARCTERYX" below it.
  • Snow Peak logo with a star-shaped symbol and the text 'snow peak outdoor lifestyle creator since 1958' on a black background.
  • A black grid background with a yellow square, the text '99%' in large yellow font, and the word 'INVISIBLE' in white at the bottom, indicating 99% invisibility.
  • Logo for REI Co-op featuring stylized mountain range and pine tree in black and white.
  • A black background with the text 'PROMOSTYL' in large white letters, and the slogan 'The future of your creations' below it.
  • A black background with the words "Innovative fabrics" in white, a red line underneath, and the brand name "schoeller" in bold white text, with "Switzerland" below it.
  • Black and white Nike athletic shoe with Nike swoosh logo.
  • Icebreaker Merino clothing logo on a black background.
  • White cotton plant logo with the word 'cotton' underneath on a black background.
  • Wacom logo featuring a multicolored flower-shaped icon above the word 'wacom' in lowercase white letters on a black background.
  • Columbia Sportswear Company logo on a black background.

What people are saying about Struktur

  • Listening to the speakers at Struktur I felt “wow.” After two years of experiencing challenges we are all re-creating ourselves. My mind is blown from the inspiration.

    Alexa Dehmel, Active Sports Designer & Consultant

  • I wish my merchandising team was here. It would offer a higher level of understanding of challenges and solutions designers face and broaden respect and support among all team members.

    Sue Jesch, Design Director, Smartwool

  • Michelle’s opening remarks were worth the price of admission.

    Anonymous

Struktur Event Gallery

A man presenting in front of a room of people, with a large projection behind him showing a man on a bicycle in a public space, possibly an amusement park or fairground, with a woman standing nearby. The presenter is gesturing with his hands, and the
Four women seated and engaged in a lively conversation in a casual indoor setting, with one woman holding a glass and another gesturing with her hand.
Three people sitting on chairs and talking in front of a wooden wall, two women on either side and a man in the middle holding a microphone, smiling and engaged in conversation.
A man with glasses sitting at a table with a MacBook, speaking into a microphone, in front of a wall with handwritten notes, in a room with a projector screen displaying a presentation titled '99% Invisible: A Tiny Radio Show About Design with Roman
Three men smiling and conversing in a casual setting, with shelves and shoes in the background, in black and white.
Two presenters speaking to an audience at a conference or event, with a whiteboard filled with handwritten notes behind them.
A woman holding a microphone and speaking in front of a seated audience in a room with brick walls.
A young man with long, wavy hair wearing a baseball cap and plaid shirt, focused on working on a laptop in an indoor setting.
Two women speak at a panel or conference, with one woman holding a microphone and gesturing with her hand, while the second woman listens, holding a coffee cup.
A woman speaking at a podium in front of a large audience, with a presentation slide behind her displaying the text 'Designing Product that Lasts a Long Time and People Value to Create Meaning and Reduce Waste.' The venue has a rustic, industrial sty
A diverse group of people sit in a conference room, wearing headphones and listening to a speaker or presentation. The audience appears engaged, and some are taking notes. The room has a clock on the wall showing approximately 2:57.
Group of diverse women sitting in a row at a conference or seminar, listening attentively, some smiling and some taking notes, with a wooden wall background.
A man standing at a podium giving a presentation in front of a large screen displaying the words 'Reflect / ReInvent' with the subtitle 'Moving Forward by Looking Back.' The setting appears to be a brick-walled venue with windows and string lights ov
A man with glasses giving a presentation in front of a screen with text about stages of evolution of the mind, in a room with walls covered in handwritten notes and names.
A man in glasses and a jacket giving a presentation at a podium in a loft-style room with brick walls and string lights. A large screen behind him displays words related to language and stress, including 'stress', 'linguistics', 'masculine', 'neutral
Two men are sitting on a table, engaged in conversation, with one smiling and the other listening. In the background, a large screen displays the title 'BECOMING LEONARDO: HOW GREAT DESIGNERS THINK.' To the right, a person in a hat and jacket is stan
A woman with glasses and a man with a hat and long hair sitting and talking into a microphone during an interview or discussion at an event.
A woman speaking at a podium with a microphone during a presentation. She has dark hair tied in a ponytail and is smiling. Behind her, a presentation slide is projected onto a screen, and the wall behind her is covered with handwritten notes and sign
A woman in a white shirt and lanyard with a badge, standing next to a large informational poster at an event. The poster has text about a speaker event and features a smaller photo of the woman smiling. The setting appears to be indoors, with a woode
Three women sitting and talking in a lounge area at a conference or event, with posters on the wall behind them and a sign that reads 'Struktur Lounge' in the foreground.
A young woman with long hair speaking into a microphone during a panel discussion, with a man sitting next to her, in a room decorated with artwork and a sign that reads 'Oster'.
A black and white photo of a group of children seated in chairs facing a stage with a man standing at a podium. There is a large screen displaying the word 'POLER' with a detail image of a stylized pine tree and eye. The room has brick walls and wood
At a panel discussion during a conference, five men are seated on a stage with one standing mannequin dressed in black and gray casual clothes including a cap. The man holding a microphone is talking, while others listen. A large screen behind displa
A man with a shaved head and a checkered shirt standing on a platform, holding a parachute with an 'X' marked on it. He appears to be in a large indoor space with a crowd of people watching him, including a man gesturing with his hand at the parachut
A group of five women engaged in a conversation at an indoor exhibition or conference. The setting features high glass ceilings, booths with promotional materials, and a few other people in the background. The women are wearing conference badges and
Four individuals sitting on chairs and participating in a panel discussion. One woman is speaking into a microphone, while the others listen attentively.
A woman setting up a microphone at an event or recording studio, with a whiteboard behind her and posters on the wall.
A group of people sitting and talking around a coffee table in a lively, indoor social setting with many others standing and walking in the background.
Woman giving presentation in front of a projected slide about wool types, with laptop and drink on a small table.
Group of five people standing and talking inside a modern industrial-style building, with a staircase and large windows in the background.
A man standing behind a podium giving a presentation. Behind him is a projection screen with the words 'Side Projects That Enable Flow' and the letter 'I' in large font.
Six people standing together indoors, smiling, with arms around each other. The group includes three women and three men, with casual clothing and one wearing glasses and another wearing a badge. It appears to be a social gathering or event.
A woman with curly hair stands in front of a bulletin board with numerous notes and papers, attentively viewing the display.
Seven women sitting on chairs in a panel discussion with a large screen behind them displaying a woman using a phone.
A man in a tuxedo standing next to a spinning wheel with various phrases in a retail store or warehouse. Shelves and boxes are visible in the background.
A crowded indoor event with numerous people seated and raising backpacks above their heads. Some attendees are smiling and engaging with each other. The atmosphere appears lively and energetic.
A woman giving a presentation in front of a concrete wall, with an audience seated facing her. She is gesturing with her right hand while standing next to a table with a laptop and a cup.
Two young men sitting at a table in a conference room, one is writing on a large sheet of paper, while the other looks on. Other people are sitting at tables in the background.
A woman giving a presentation on space suit design in front of a slide with NASA logo and space images.
Two young men sitting on the floor leaning against a wall, in a room with posters and graffiti on the wall, black and white.
A woman giving a presentation about mindfulness to a small audience in a classroom or seminar room.
Three people in a row, two women and one man, using touchscreen kiosks at a public place, likely a train station or airport, with other people in the background.
A large room filled with a diverse group of people seated and attentively listening to a presentation or lecture, with an industrial-style interior featuring exposed beams, large windows, and a second-floor balcony.
Black and white photo of five men standing side by side outdoors, some smiling, with string lights and buildings in the background.
People seated in an auditorium watching a presentation on footwear design at Pensole Footwear Design Academy.
A man wearing glasses and a sweater holding a microphone and speaking in front of a projection screen
A large audience seated in a hall watching a presentation projected on a screen at the front of the room. The hall has brick walls and wooden ceiling beams.
Display of photographs and signage at a photo exhibition or event, including large photos of landscapes and cityscapes, a sign with the words 'Struktur Event' and 'Registration,' and a person standing near a window.
A man smiling with a beard in a jacket, surrounded by people who are out of focus, in what appears to be an indoor setting.
Four men are seated in a panel discussion. The second man from the left, holding a microphone, is speaking. The men are in casual attire, with the first wearing a cap and glasses, the second with curly hair, the third with spiky hair, and the fourth
Three people are having a conversation at a bar or cafe, with two holding bottles of milk or similar drinks and a third person with her back to the camera. The background shows a sign and some shelves with items.
Women gathered around a table with large sheets of paper, writing and discussing, in a professional setting.
A crowded indoor market or retail space with people browsing and shopping. Shelves and displays with clothing, accessories, and other products are visible.
Two people, a woman and a man, are sitting on a white couch, engaged in a conversation or interview, with microphones in front of them. They are indoors, with posters on the wall behind them advertising art, music, and salon services. The woman has s
A person wearing a beanie and glasses, sitting at a desk and looking at a tablet, with other seated individuals in the background in a classroom or meeting setting.
A group of people participating in a panel discussion or presentation in a modern industrial-style room with exposed wooden beams and ceiling lights.
Two men sitting on chairs, each holding a microphone, participating in a discussion or interview in a room with a blank wall background.
A large room filled with people attending a presentation. A woman is speaking at a podium in front of the audience, gesturing with her hands. The room has high ceilings with exposed wooden beams, industrial lighting fixtures, and large windows lettin
A man standing and speaking in front of a presentation screen in an industrial-looking room with exposed wooden beams and ductwork.
A person using a DSLR camera on a tripod capturing an event with an audience seated in front of a stage or screen, in an industrial-style venue with exposed brick walls, ceiling beams, and hanging lighting fixtures, in black and white.
A woman playing a cello on stage in front of an audience in a dimly lit room.
Black and white photo of a woman with short, wavy hair talking to three other women, holding a drink, in a room with windows and a mirror on the wall.
A man standing in front of a large projection screen displaying the words 'Delightful - Crispy' in a room with exposed brick walls and ceiling beams. There are large light fixtures hanging from the ceiling and a wall covered with signatures and messa
People seated in a conference room, attentively listening, with large windows, brick walls, and hanging ceiling lights.
A man with glasses and a beard is speaking at a podium with a microphone in a room with exposed ceiling beams and ductwork. Behind him, there are posters, including one with a silhouette of a woman jumping. The man is wearing a t-shirt with text on i
A woman with dark hair and glasses drawing on a graphic tablet in a workspace, with two other women in the background, in black and white.
Women and children sitting in audience at an indoor event, clapping and smiling, with string lights overhead.
A woman with dark hair and bracelets speaking to a group, using hand gestures, while several people listen attentively in an indoor setting.
A panel of seven people sitting on chairs on a stage, participating in a discussion or panel. There are five women and two men, with some taking notes. The background features a banner and a large projection screen.
Group of people sitting in a row, attentively listening at an event or lecture, with diverse expressions and styles.
A woman giving a presentation in front of a projection screen in a conference room.
A man wearing glasses standing behind a wooden podium, speaking into a microphone, with a brick wall and window in the background.
A bearded man in a cap holding two Portland, Oregon stickers with cityscape and mountain graphics in front of an exposed brick wall.
A group of women and girls sitting at a long table in a meeting room, with some taking notes and a woman standing and addressing the group.
A group of nine diverse people smiling and posing for a photo outside a building with posters and photographs on the window behind them.
A group of diverse people at a conference or seminar, sitting and standing in front of posters, with a laptop and microphone in the foreground.

GALLERY CREDITS: SAM WARD, HALLEY ROBERTS, CHELSEA ROOKLYN, MICHELLE ROSE, TRACEY MAMMOLITO, KRISTOFER THORGRIMSSON